Marina Lukanina
Corporate Communications Director at Essity
Fresh Russian Communications
Fresh Russian Communications (FRC) is a corporate and B2B communications agency. The agency’s main specialisation is PR & marketing communications for B2B companies and B2B brands, consultancy and projects in corporate social responsibility and ESG. The agency provides services for creating, developing and comprehensively promoting brands, raising company and top management awareness, managing business reputation and corporate image, crisis response and building favourable relations with public groups.
We are highly knowledgeable in complex technology products in B2B markets, write professionally in simple language about complex things, know how to work with B2B audiences across all communication channels and solve any communication tasks in B2B segments involving experts in over 30 business sectors: mechanical engineering, building materials, chemical industry, lighting, electrical engineering, IT, telecom, finance, logistics, leasing, factoring, investment, HoReCa, food industry, cleaning, clean technology and others.
Since 2025 Fresh Russian Communications has opened an office in the UAE, expanding its presence in the region and strengthening its capabilities for working with international clients. We provide communication support for companies entering the Russian market from the UAE and assist Russian businesses in building their reputation and developing operations in the UAE. FRC offers a full range of PR and marketing services, including strategic planning, media relations, expert positioning, partnership programs, market-entry support, and the development of a communication infrastructure for sustainable growth.
Fresh Russian Communications is a member of the TOP 100 in Russia’s National Rating of Communication Companies (NR2K).
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Case studies
Event Management
Severstal Blog Tour to the Cherepovets Plant
Event Management
Press tour to the Essity production facility
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We began working with FRC in the field of external corporate communications in 2018. During our collaboration, FRC has established itself as a professional and reliable partner that knows how to listen to the client and ...More -
Ekaterina BazanovaMarketing Director at SKFThe FRC agency team was able to quickly dive into the specifics of the business, offer relevant communication channels that allow us to engage in dialogue with different target audiences, increase Brand Awareness and achieve...More -
Olga StreltsovaHead of marketing communications at DHL Express RussiaFrom the very start of our collaboration, the FRC team demonstrated a highly professional approach, with a swift and efficient adaptation and onboarding process. Notably, the agency’s managers delved deeply into the specifics...More -
Olga SeverinovskayaMarketing Communications Manager at Vileda ProfessionalOn behalf of the Vileda Professional company in Russia I would like to thank the Fresh Russian Communications agency team for organising the 170th anniversary of the Freudenberg Group, which was a meaningful corporate...More -
Hans DiehlHead of the company SIEGENIA (Germany) in MoscowThe representative office of SIEGENIA AUBI (Germany) in Moscow expresses gratitude to the Fresh Russian Communications agency for effective cooperation in the project on studying the state of the window units market. ...
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