PR-retainer
PR-retainer is one of the most effective ways of cooperation, when our agency becomes your permanent partner and corporate and marketing communications consultant in the in the Russian market.
PR-retainer may include the following tasks:
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Develop a company/brand communications strategy (PR strategy)
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Develop, plan and implement a PR Plan within the framework of the communications strategy
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Create and develop media pool, initiate newsworthy events and publications in the media
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Prepare press materials: press releases, expert comments and columns, interviews, press kits, backgrounders, biographies, success stories, cases, fact sheets (FAQ), press statements, prepare and develop of a Q&A list (“questions and answers”), brochures, catalogs, etc.
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Organize company’s expert commentary policy in media
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Initiate joint projects with media and partners
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Provide thematic, news and competitive media monitoring, communications research
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Prepare press events: briefings, press conferences, press lunches, presentations, press tours
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Organize and provide PR support for the company’s own events (seminars, conferences, business breakfasts, business meetings, webinars)
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Ensure that a company’s speakers participate in business events (forums, conferences, seminars)
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Assist with speechwriting, prepare presentations and talking points for the speakers, conduct media training for the company speakers
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Provide PR support in social media (Vkontakte, Telegram, TenChat)
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Support communication projects in digital channels, integrated projects (online+offline)
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Support the work of Marketing and PR department (photo and video shooting, creative design, layout of printed materials, production of advertising, souvenir, printed products, gifts for partners, selection and preparation of the venue for the event, booking of air tickets, hotels, organization of a buffet, etc.)
“PR Starter Kit” is a minimal package of services for companies that are just starting their PR activities in Russia. Cost: $3,500. Please contact us at moscow@frc-pr.com or +7 499 270 60 41 (What's App) to learn more.
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