Last year, the agency implemented many of its own projects targeted towards forming a community of communication professionals. FRC organized a series of industry business breakfasts for PR specialists, where the discussions were around hot topics in the market. The research about B2B brands and their work with the influencers was performed. In addition, the agency is actively developing cooperation with the Russian universities that prepare future public relations specialists. All these achievements were noted by the rating organizers.
"In 2023, the agency focused on promoting big Russian companies working in the B2B, IT, and FMCG industries. Our expertise in working with leading international brands allows us to utilize best communication practices and tailor them for the Russian business," says Ksenia Alekseeva, Managing Partner of Fresh Russian Communications.
While calculating the rating, the business volume, media activity, and professional experience of the participants are considered. The rating unites the most recognized and open agencies and increases the level of industry transparency and the level of trust towards PR and Communication players. in 2023, the communications market in Russia reached a record high of 1.8 trillion rubles and grew by more than 20% compared to last year according to the NR2K organizers.
Three communications industries are among the growth leaders: advertising, digital communications and public relations.
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For the 8th consecutive year, Fresh Russian Communications agency has been included in the TOP-100 of the National Rating of Communication Companies (NR2K). The agency continues to hold strong positions in the corporate, marketing and B2B communications market. Earlier this year, in early June, the agency was also included in the TOP PR agencies according to the participants of the AKMR rating - the most influential PR directors of the industry.
28 June 2024
