As a part of the round table, the speakers discussed current and pressing issues in the PR industry. Anna Shchepilova, PR Director, Metro Cash & Carry, Maxim Gunishev, Head of Marketing and PR of the SRG group, Yana Kharitonova, Marketing and PR Manager of CNP Russia, Igor Malinin, founder of the advertising holding The Business Pill, Anastasia Lovchenovskaya, Head of Public Relations of Strategy Partners, and Natalia Bakrenko, Director of Projects of the External Communications Rostelecom were the panelists. Ksenia Alekseeva, CEO of the FRC agency, moderated the discussion.
The participants of the round table spoke about the main skills necessary for a modern PR specialist, motivation factors that help to reach new heights, outlined the main challenges, and also discussed the role of a PR specialist personal brand.
Following the discussion, Evgeny Kotenkov, a public speaking trainer and founder of the SPEAK-TALK school, held a master class. The speaker talked about the specifics of creating a speaker's image. The business breakfast ended with networking activity.
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Honest conversation about working in PR at the FRC agency business breakfast
On July 26, the Fresh Russian Communications agency held a traditional festive business breakfast. It was dedicated to the PR Specialist Day. The event included a round table on the topic "PR 24/7: An honest conversation about working in PR", a master class on creating a speaker's image. At the end, participants and speakers received gifts from the Eksmo publishing house, the event’s partner.
26 July 2024