ROWI (fintech company) external & internal PR

Задача

Corporate PR (increasing brand awareness)
Internal corporate PR
Internal and external communications consulting services
Product PR (factoring, bank guarantees, etc.)
Crisis and anti-crisis communications

Дата

01/17/2025

Сайт

www.rowi.com

Сфера

Fintech

The success of a financial services company directly depends on trust. A financial product, be it insurance, lending, investments or seller financing, requires responsibility towards customers’ money. This makes public relations a key tool for building trust. For fintech companies, PR plays an invaluable role in increasing brand awareness, obtaining third-party endorsements and strengthening customer and partner trust. Fresh Russian Communications agency has significant experience in external and internal corporate PR for fintech companies. We actively cooperate with opinion leaders, experts, journalists from national and industry media covering financial topics.

Since 2023, Fresh Russian Communications agency has been working with the ROWI fintech platform as part of a PR retainer. It includes corporate and internal public relations. ROWI is a fintech platform that provides financial solutions (factoring, bank guarantees, financing of marketplace sellers) for small and medium-sized businesses. ROWI is a part of the T-Bank for Business ecosystem and the Association of Factoring Companies of Russia (AFK) and is also among factoring market leaders based on the number of customers (TOP-5) and other indicators.

Main tasks:

Corporate PR: increasing brand awareness.
Media Relations: preparing news and expert comments, organizing interviews, interacting with online, print and radio media.
PR promotion of product areas: initiating newsworthy events and working with trade and national media.
Working with trade Telegram channels: fintech, e-commerce, technology, IT.
Organizing participation in business and industry events: maintaining an event calendar and supporting company representatives, actively working with the media during events.
Media monitoring and anti-crisis communications: ensuring a quick response.
Internal corporate PR: developing content and maintaining a corporate Telegram channel for employees.
PR consulting services.

Results:

Increased media presence: number of publications increased by 25%, audience reach - by 30%.
Improved quality and influence of media publications: MediaIndex increased by 65%.
Company's co-founders are among leaders in the media presence on the factoring topic (3rd and 6th places).
Regular release of expert media content established: expert articles and columns in leading business and trade media.
Publications in major media: RBC, Rb.ru, Kommersant, Izvestia, RIA Novosti, RBC Pro, Retail&Loyalty, New Retail, Invest-Foresight, etc.
Successful internal corporate PR management: corporate Telegram channel became an important tool for employee communication, improving engagement and awareness of the distributed team.
Participation in events: ROWI is present at all key business and industry market events (RBC Tech, Vedomosti and Kommersant conferences, Finopolis, etc.). Learn more about ROWI participation in the FINOPOLIS Forum here.
Effective cooperation with media: stable flow of publications with expert comments by ROWI representatives.

Назад к списку Following project