- Increase awareness among medical institutions about innovative bucketless cleaning method - SWEP Pro
In 2022-2023, the agency developed and implemented a PR campaign to promote the Svep Pro bucketless cleaning method in the healthcare segment. The agency developed a comprehensive PR campaign that included conducting research and promoting its results in the media and social networks. It also identified and promoted examples of successful implementations of the Svep Pro system in medical institutions.
Implementing communications projects in the healthcare industry is not an easy task. PR opportunities are limited due to various legal regulations. Moreover, medical workers are among the most conservative and closed audiences. The agency performed a lot of work with the expert community of doctors and nurses.
A study on organizing cleaning processes in medical institutions was conducted as a part of this project. Under the study framework, several Russian medical institution representatives were interviewed on various topics, such as satisfaction level of cleaning quality, willingness to implement new cleaning technologies, and whether cleanliness affects the image of a medical institution. The study results served as the main basis for developing a communication campaign. In addition to media publications, the results were posted in the brand's social media, Telegram trade channels, and VKontakte communities.
Results:
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12 publications of the study results in reputable medical media with a total reach of over 1.5 million.
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Over 15 posts in trade medical communities (Telegram and VKontakte), including infographics and video content, with a total reach of over 500 thousand.
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Filming and promoting text and video case studies, involving brand customers from the healthcare segment with a total reach of over 2 million.