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Corporate PR (increasing brand awareness)
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Edition of "Delivered by DHL" quarterly corporate issue
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Crisis and anti-crisis communications
About DHL Express
DHL Express is one of the world leaders in the express delivery and logistics segment. The company is represented in more than 220 countries around the world. DHL Express has been operating in Russia for over 38 years, today the company's activities are focused on the delivery of documents and cargo from Russia abroad. Since 2021, DHL Express has been working with the Fresh Russian Communications agency in the field of corporate public relations and anti-crisis communications as part of subscriber PR services.
Main purposes
- Corporate PR (brand-awareness)
- Communication support for DHL Express projects in Russia (preparation of news and expert texts for the press, work with requests from journalists for online and print media)
- Work with industry e-commerce, international business, exports, customs clearance telegram channels spreading company’s expertise
- Maintaining a calendar of business and industry events and organizing the participation of company representatives in these events
- Edition of "Delivered by DHL" quarterly corporate issue
- Regular media monitoring and anti-crisis communications
- Consultations in the field of communications
Results
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DHL Express is one of the leaders in the field of international express delivery in terms of media presence and key media indicators (number of publications, media index, etc.)
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Company is regularly mentioned with comments and expertise in plenty of leading national, business and industry media (RBC.ru, Rb.ru, Retail&Loyalty, New-Retail.ru, Kommersant.ru, RIA.ru, etc.)
