Tork brand communication support in Russia

Key work areas:

• Media relations (federal, regional, specialized – HoReCa, hospitality, food industry, healthcare, education, industrial production, commercial real estate, cleaning, etc.)

• Marketing and communications research

• Organizing participation of brand representatives at events, awards, contests and PR support for participation in events

• Digital communications: comprehensive promotion of the brand and its products on social media

• Working with brand ambassadors, influencers (B2B), opinion leaders and industry associations 

• Crisis communications

• Communication campaigns to introduce new products to the market

• PR support for the “Clean Hands with Ella” and “Washing Hands with Max” training programmes for kindergartens and schools

• Planning and running B2B media (online and print) advertising campaigns

• Photography/video filming, video editing, layout of advertising modules and promotional banners, catalogues, booklets, brochures, and development of infographics

• Content marketing, text translation (Russian/English/Swedish), and storytelling posts for social media

• Speechwriting (preparation of texts for speeches by top managers, congratulations, etc.)

• Development of product promotion proposals

• Communications consulting

Results

• In over 8 years of collaboration, the agency has managed to achieve a high level of brand recognition in Russia (Tork brand recognition in Russia is the second highest in the world), effectively addressing the objectives set by Tork’s marketing team.

• The Tork brand consistently leads in Russia in its business segment.

• Leading brand position for Tork in media and social media in Russia over all players in the professional hygiene market.

If you are looking for a PR agency for corporate and marketing communications projects in the professional hygiene, cleaning and clean technology segment, please contact Fresh Russian Communications. Our experience will help you achieve the required results from PR activity.

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