PR support for Essity in Russia

Задача

Comprehensive PR support for international FMCG company in Russia

Дата

04/08/2019

Сайт

www.essity.com

Сфера

FMCG

FRC communications agency has extensive expertise in PR support for European business in Russia. The agency is responsible for working with Russian media, providing communications support for special projects, support for social media projects and charitable events, and monitoring and organising participation in events and awards.

About the company

Swedish company Essity is one of the world’s leading health and hygiene products providers. The company strives to improve people’s well-being by offering products and solutions that play an important role in their daily lives. The Russian market offers a range of hygiene products from the Zewa, Tork, Libresse and TENA brands.

Results

Since 2018, the agency has been providing comprehensive PR support for Essity (represented by SCA Hygiene Products Russia until 2019) in Russia. The agency has initiated dozens of publications and commentaries in major business and industry media over 4 years of cooperation.

One of Essity’s main areas of external communication is ESG. The company organises a large number of projects aimed at saving the environment and helping the community. Some of the highlights are cooperation with the World Wildlife Fund (WWF) and the Forest Stewardship Council (FSC Russia). For 2021, 209 free publications were produced in industry media about Essity’s sustainability work with the help of the agency.

If you are looking for a PR agency for corporate and marketing communications projects for FMCG, contact Fresh Russian Communications. Our experience will help you achieve the required results from PR activity.

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