- PR & communication support for Essity projects in Russia
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Corporate PR (increasing brand awareness)
About the Company
Essity, a Swedish company, is a world leader in the field of hygiene and health products. The company strives to improve people’s well-being by offering products and solutions that play an important role in everyday life. The Russian market has a range of hygiene products from brands Zewa, Tork, Libresse and TENA.
Results
The agency has been engaged in comprehensive PR support for Essity in Russia since 2018 (until 2019, the company was represented by SCA Hygiene Products Russia). In 4 years of cooperation, the agency has initiated dozens of publications and commentaries in major business and industry media.
One of the main areas of Essity’s external communications is the topic of ESG. The company organises a large number of projects aimed at preserving the environment and helping society. Some of the clearest examples are cooperation with the World Wildlife Fund (WWF) and Forest Stewardship Council (FSC in Russia). Every year, thanks to the agency’s work, hundreds of free articles about Essity’s sustainability efforts are published in Russian media.