PR support for Essity in Russia

Задача

PR & communication support for Essity projects in Russia
Corporate PR (increasing brand awareness)

Дата

01/20/2021

Сайт

www.essity.com

Сфера

FMCG

FRC has great expertise in PR support for European business in Russia. The agency is responsible for working with Russian media, providing communications support for special projects, supporting projects on social networks and charity events, and monitoring and organising participation in events and awards.

About the Company

Essity, a Swedish company, is a world leader in the field of hygiene and health products. The company strives to improve people’s well-being by offering products and solutions that play an important role in everyday life. The Russian market has a range of hygiene products from brands Zewa, Tork, Libresse and TENA.

Results

The agency has been engaged in comprehensive PR support for Essity in Russia since 2018 (until 2019, the company was represented by SCA Hygiene Products Russia). In 4 years of cooperation, the agency has initiated dozens of publications and commentaries in major business and industry media.

One of the main areas of Essity’s external communications is the topic of ESG. The company organises a large number of projects aimed at preserving the environment and helping society. Some of the clearest examples are cooperation with the World Wildlife Fund (WWF) and Forest Stewardship Council (FSC in Russia). Every year, thanks to the agency’s work, hundreds of free articles about Essity’s sustainability efforts are published in Russian media.

References

Marina Lukanina

Director of Corporate Communications of Essity

We began working with FRC in the field of external corporate communications in 2018. During our collaboration, FRC has established itself as a professional and reliable partner that knows how to listen to the client and offer the best solutions. With the direct participation of FRC, we have significantly increased the company’s presence in the media and on social networks. FRC is responsible, clear, organised and creative in its approach to solving problems. Overall, I am satisfied with our cooperation with FRC, and I can recommend it as a reliable partner.

Reviews Essity

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