- Introduce ROWI to the journalists and receive maximum number of publications in the media and Telegram channels
FINOPOLIS is already a familiar platform for the financial market giants – large banks. It is used for communicating with the governmental representatives, business, NGOs and the media. The biggest players have significant resources, including governmental support. From a PR perspective they do not need additional introduction. On the contrary, for relatively young fintech companies, FINOPOLIS is an opportunity to tell the entire industry about themselves. This requires a clear PR plan.
Tasks
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Introduce the company founders to the national and trade journalists, as well as to the Telegram channels owners.
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Cover ROWI's participation in all forum events in the media.
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PR support of the ROWI Art Object presented at the forum – huge nesting dolls symbolizing the entrepreneur's path to success.
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Prepare the content about the company's participation in the forum for internal corporate communications.
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Collect information (expertise, comments, insights) for future PR activities.
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Create information products (photos, videos, comments) for subsequent PR purposes.
Results
During a 3-day forum the agency managed to achieve the following results:
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Conducted personal introductory meetings with the national and trade journalists.
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Organized an interview with the ROWI CEO in trade media (finance, IT).
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Received publications in trade Telegram channels.
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Recorded a broadcast with the company’s CEO on the IT radio.
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Received publications in marketing media about the ROWI art collaboration at FINOPOLIS.
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Recorded a video interview with the company's co-founders.
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Held meetings with ROWI partners to discuss future joint PR projects.
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The company was well-represented in the media as one of the key players in the Russian fintech market.