Adama brand communication support

Задача

Creation of marketing materials development (creative, design, layout)

Дата

01/09/2023

Сайт

www.adama.com

Сфера

Agricultural industry

The agro-industrial market is rightfully considered one of the drivers for the Russian economy. It includes not only producers of agricultural products and processed products (milk, meat, bread, vegetables, fruits, canned food, etc.), but also manufacturers of agricultural machinery, agricultural plant protection products, agrochemicals, animal feed and many other aspects wish are involved in B2B business. To study corporate and marketing communications in the B2B sector of the agro-industrial complex, it is necessary to take into account the specifics of the business audience (farmers, agricultural cooperatives, agronomists, livestock specialists, machine operators, etc.) and its needs. Communication agency Fresh Russian Communications has expertise and experience in the development of communications of companies in the agro-industrial sector.

Adama's company history has begun with four entrepreneurs whose passion for chemistry led them to found two coastal plant protection companies, Agan (1945) and Makhteshim (1952). In 1997, they merged to form Makteshim Agan. With the launch of its global brand in 2014, the company became an assembly as ADAMA. Today, ADAMA is a member of the Syngenta Group, the world's largest agricultural development products company.

Tasks

In 2022, Adama contacted Fresh Russian Communications with the task to develop creative marketing materials to promote their advertising products (herbicides).

The creative team of the agency analyzed the materials of the world's leading herbicide manufacturers present on the Russian market, product features and the needs of the target audience (B2B). Several creative concepts for advertising products were developed, within the framework of the selected concepts, the client was offered several design options for advertising materials.

Фотогалерея

Назад к списку Following project