- Creation of marketing materials development (creative, design, layout)
Adama's company history has begun with four entrepreneurs whose passion for chemistry led them to found two coastal plant protection companies, Agan (1945) and Makhteshim (1952). In 1997, they merged to form Makteshim Agan. With the launch of its global brand in 2014, the company became an assembly as ADAMA. Today, ADAMA is a member of the Syngenta Group, the world's largest agricultural development products company.
Tasks
In 2022, Adama contacted Fresh Russian Communications with the task to develop creative marketing materials to promote their advertising products (herbicides).
The creative team of the agency analyzed the materials of the world's leading herbicide manufacturers present on the Russian market, product features and the needs of the target audience (B2B). Several creative concepts for advertising products were developed, within the framework of the selected concepts, the client was offered several design options for advertising materials.
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