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Product PR (promotion of company services in the Russian market)
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Corporate PR (increasing brand awareness)
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Creation of themed brand media (Telegram channel) and SMM support
In 2021, FRC was approached by ECOMMPAY, an international payment provider and direct acquirer licensed by the UK Financial Conduct Authority. The company offers its clients customised payment solutions based on data analysis. ECOMMPAY’s mission is to create an international financial institution with an IT philosophy.
ECOMMPAY has offices in 6 countries around the world and processes over 1 million transactions a day. It is an entire fintech ecosystem, providing services from online acquiring to B2B banking.
ECOMMPAY has set a number of objectives for the agency to promote itself in the Russian market.
Main objectives
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Product PR (promotion of company services in the Russian market)
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Corporate PR (increasing brand awareness)
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Creation of themed brand media (Telegram channel) and SMM support
Results
In just the first months of cooperation, the agency initiated the publication of expert commentaries and articles in industry and business media (both digital and print), and commentaries by ECOMMPAY speakers were broadcast on business radio stations. The company’s official blog has been updated with customer success stories and guide articles. As a result, the total audience reached over 100 million people per month.
FRC also created a themed Telegram channel for ECOMMPAY about business in Europe as an additional communication tool. This strengthened the company’s product PR and made it possible to get to know the audience’s interests better.
If you are looking for a PR agency for corporate and marketing communications projects in the IT, telecoms, e-commerce or fintech sectors, contact Fresh Russian Communications. Our experience will help you achieve the required results from PR activity.