Press breakfast of the Tork brand of the Essity company

Задача

Hold a press breakfast for trade media (HoReCa, retail, cleaning, food industry, manufacturing, ESG)

Дата

04/25/2023

Сайт

www.tellus.ru

Сфера

Professional hygiene

A press breakfast is an effective tool for cooperating with the media. Such events allow you to get familiar with the journalists from the key media, talk about the company, its results and plans, discuss the main trends in the industry and convey the company’s key messages to the media. Journalists are also interested in such events. They provide a rare opportunity to communicate with the company's top officials in an informal setting and ask questions. Fresh Russian Communications agency regularly holds press breakfasts for its customers and partners.

At the end of 2023, the Fresh Russian Communications agency held a press breakfast for one of its customers – Tork, the professional hygiene brand of Essity. Journalists from leading trade publications (HoReCa, retail, cleaning, food industry, manufacturing, ESG) were invited to this event. As a part of the business program, Tork representatives spoke about latest company’s news, product localization, and plans for the upcoming year. The event ended with a buffet and informal communication.

Results

15 journalists from key media participated in the event.
About 20 publications were published in trade media.
After the event, 3 interviews were held with the Tork brand speaker
Both company representatives and journalists highly appreciated the level of organization of the event.

Назад к списку Following project