PR Support of an IT Launch Product by QuSolve

Задача

Develop and implement PR strategy for the launch of a new import-independent IT product in the Russian market

Дата

10/30/2024

Сайт

www.qusolve.ru

Сфера

The Russian market for IT solutions for industrial enterprises is actively developing. It is evident in the context of a growing demand for import-substituting solutions. The reputation of a reliable and innovative supplier is a key successful component for the industry players. Effective marketing and corporate communications become the basis for long-term growth and building trust in such a dynamic and highly competitive environment.

Fresh Russian Communications agency possesses a unique expertise in the PR field for the technological companies. We deep dive into each IT market sector, identify customers’ needs, and develop effective PR strategies. Thanks to a wide network of contacts in national business and trade media, we provide high quality coverage of projects.

QuSolve is a Russian-based solver for industrial optimization tasks. It replaces foreign solutions, such as CPLEX and Gurobi, which left the Russian market. In 2024, QuSolve asked the Fresh Russian Communications agency to create and implement a PR strategy for a new import-independent solution launch, developed specifically for the industrial sector.

Main tasks:

Develop a strategy to promote the launch of a new solution for the industrial sector

Create and distribute press materials (press release, Author's article, Telegram posts)

Cooperate with trade Telegram channels in several fields, such as industry, retail, oil and gas, logistics, energy, metallurgy, the financial sector, etc.

Provide external communications consulting services

Results:

15 publications, mainly in tier-1 media (Cnews, Tadvisor, Comnews, ICT.Online, ITWeek, etc.)
Article on the RBC Company website
10 posts in trade Telegram channels
Total media coverage of the PR campaign was over 10 million

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