- Product PR (promotion of company products and services in target markets)
- Corporate PR (increasing brand awareness)
- PR of the CEO
In 2020, Swedish engineering company SKF was approached by FRC, which offers solutions for rolling bearings, including ball bearings, seals, lubrication and condition monitoring products, as well as maintenance services. SKF’s mission is to be the undisputed leader in the bearing business.
SKF is represented in over 130 countries and has around 17,000 distributors worldwide. SKFss annual sales reached SEK 86,013,000,000 in 2019, with 43,360 full-time employees.
SKF set the agency a range of external communications tasks. And we enthusiastically got to work!
Main objectives:
- Product PR (promotion of company products and services in target markets)
- Corporate PR (increasing brand awareness)
- PR of the CEO
Results:
In the first three months of cooperation, the agency already managed to establish regular interaction between SKF and industry and business media, arranging numerous commentaries, expert articles and interviews in industry and business, print and digital media, and preparing and presenting success stories with major SKF clients, such as metallurgical company Severstal, to the media. In the first three months of the partnership, audience reach was 4.5 million.
In addition, FRC developed a communication programme to combat counterfeit products on the Russian market. Significant solutions were proposed, targeting the B2B community (customers, distributors, and company partners) and containing a creative component that allowed for a more effective communication campaign.
The head of marketing and PR praised the agency’s performance.
If you are looking for a PR agency for corporate and marketing communications projects in the mechanical engineering, instrumentation, machine tool or industrial goods and equipment sectors, contact Fresh Russian Communications. Our experience will help you achieve the required results from PR activity.