Fresh Russian Communications | PR WE ARE
Communication agency
Fresh Russian Communications
+7 (499) 270 60 41
from 10:00 to 19:00
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115201, Moscow, 1st Kotlyakovsky lane, 2Ac3
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    Fresh Russian Communications | PR WE ARE
    About Agency
    • About Agency
    • History
    • Team
    • Clients
    • References
    • Awards
    Services
    • PR-retainer
    • PR for B2B and B2C
    • Media Relations
    • Event Management
    • Analytics and research
    • Crisis Communications
    Case studies
    • Event Management
    • PR for B2B
    • PR for B2C
    News & Events
    • News
    • Blog
    • Events
    Contacts
      Fresh Russian Communications | PR WE ARE
      • About Agency
        • Назад
        • About Agency
        • About Agency
        • History
        • Team
        • Clients
        • References
        • Awards
      • Services
        • Назад
        • Services
        • PR-retainer
        • PR for B2B and B2C
        • Media Relations
        • Event Management
        • Analytics and research
        • Crisis Communications
      • Case studies
        • Назад
        • Case studies
        • Event Management
        • PR for B2B
        • PR for B2C
      • News & Events
        • Назад
        • News & Events
        • News
        • Blog
        • Events
      • Contacts
      • +7 (499) 270 60 41
      115201, Moscow, 1st Kotlyakovsky lane, 2Ac3
      moscow@frc-pr.com
      • Cases
      • PR for B2B
      • SKF’s PR coverage in the Russian media

      SKF’s PR coverage in the Russian media

      Поделиться
      • SKF’s PR coverage in the Russian media
      Задача
      • Product PR (promotion of company products and services in target markets)
      • Corporate PR (increasing brand awareness)
      • PR of the CEO
      Дата
      02/15/2022
      Сайт
      www.skf.com
      Сфера
      Industry

      In terms of marketing communications, mechanical engineering is one of the most difficult segments of industry. At the same time, this is one of the main specialisations of Fresh Russian Communications. We know the market and its key players, understand the behaviour and decision-making motives of engineering clients, and have a wide network of contacts in the industry and business media.

      In 2020, Swedish engineering company SKF was approached by FRC, which offers solutions for rolling bearings, including ball bearings, seals, lubrication and condition monitoring products, as well as maintenance services. SKF’s mission is to be the undisputed leader in the bearing business. 

      SKF is represented in over 130 countries and has around 17,000 distributors worldwide. SKFss annual sales reached SEK 86,013,000,000 in 2019, with 43,360 full-time employees. 

      SKF set the agency a range of external communications tasks. And we enthusiastically got to work!

      Main objectives:

      • Product PR (promotion of company products and services in target markets)
      • Corporate PR (increasing brand awareness)
      • PR of the CEO

      Results:

      In the first three months of cooperation, the agency already managed to establish regular interaction between SKF and industry and business media, arranging numerous commentaries, expert articles and interviews in industry and business, print and digital media, and preparing and presenting success stories with major SKF clients, such as metallurgical company Severstal, to the media. In the first three months of the partnership, audience reach was 4.5 million.

      In addition, FRC developed a communication programme to combat counterfeit products on the Russian market. Significant solutions were proposed, targeting the B2B community (customers, distributors, and company partners) and containing a creative component that allowed for a more effective communication campaign.

      The head of marketing and PR praised the agency’s performance.

      If you are looking for a PR agency for corporate and marketing communications projects in the mechanical engineering, instrumentation, machine tool or industrial goods and equipment sectors, contact Fresh Russian Communications. Our experience will help you achieve the required results from PR activity.



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      +7 (499) 270 60 41
      moscow@frc-pr.com
      115201, Moscow, 1st Kotlyakovsky lane, 2Ac3
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