Promoting products in the food industry, an integrated approach is essentially needed. It has to be based on creativity, personalization, and a strong presence in social networks and media. The launch of new brands in the local market requires extensive coverage in the media, primarily in the trade ones. This is the best way to communicate the changes to industry professionals, current and potential clients, as well as to attract media attention to the brand. PR support of brands in the media is one of the main and the strongest excellence of Fresh Russian Communications team.
Lantmannen Unibake set the agency the task to promote new brands in Russia: Bagerstat for retail channels, Bagerstat FoodService for HoReCa enterprises.
The agency is engaged in the development of PR projects for brand promotion in the retail and HoReCa segments, communications with business and industry media, as well as communication support for sales in new channels.
