- Communication support for AkzoNobel projects in Russia
- Corporate PR (increasing brand awareness)
- Creation and development of the AkzoNobel Facebook page
AkzoNobel is an international paint and coatings company that supplies various industries and consumers all over the world with reliable and innovative products. The company has been operating in Russia for over 30 years.
AkzoNobel in Russia now has 3 production sites, representatives all over the country from Kaliningrad to Vladivostok, and world-renowned industrial and decorative coatings brands, including Dulux, Sikkens, Pinotex, International, Interpon, and Dynacoat.
In 2021, AkzoNobel set the Fresh Russian Communications agency the task of PR support for the company’s activities in Russian media and on social networks.
Main objectives:
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Communication support for AkzoNobel projects in Russia
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Corporate PR (increasing brand awareness)
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Creation and development of the AkzoNobel Facebook page
Results:
Since 2021, FRC has been actively covering news and events for AkzoNobel and its brands in the media. Highlights include the company’s partnership with the McLaren Formula 1 team, the Colour of the Year 2022 presentation, highlights of the company’s financial results, and launch of the company’s new products, charity and volunteering projects, as well as sustainability and environmental projects.
FRC also created a corporate Facebook page for AkzoNobel. The page continues to post news and events from the company and its brands in Russia and around the world. The page has a monthly reach of up to 23,000 users.
If you are seeking a PR agency for corporate and marketing communications projects in the chemical, paints and building materials industry for the B2B and B2C consumer segments, contact Fresh Russian Communications. Our experience will help you achieve the required results from PR activity.