PR support for Limagrain in Russia

Задача

PR support of the company's projects in the media

Дата

01/12/2023

Сайт

www.limagrain.com

Сфера

Agricultural industry

Historically Russian agricultural sector did not need PR because of the government support, but market and growing competition have changed the situation and today PR is an essential condition for business development.

Agriculture is specified with its seasonality. That is why for that companies its extremely important to come up with long-term PR-strategy which will let to remain in clients and partners radars all year round. In FRC we have a relevant and positive background in agricultural field and we understand what to do to make your company interesting for media.

Starting from 2022 FRC agency is supporting Limagrain company on the Russian market.

About Limagrain

Limagrain was founded by farmers in 1965 in central France, in the Limagrain Valley, as a cooperative for the production of cereal seeds. Today, the international company Limagrain Group is one of the leaders in the production of seeds of corn, sunflower, soft and durum wheat, barley, triticale, legumes and fodder crops, and is one of the leaders in sales of sunflower and corn seeds in Europe.

Limagrain has subsidiaries in 57 countries. The Russian representative office of the company was opened in 2009 in Krasnodar. The company's product portfolio in Russia includes grain corn, silage corn and sunflower seeds.

Main purposes

PR-support of Limagrain projects (special events, projects) in Russian media, i.e., preparation of news and expert texts for the press, initiation of publications in media, work with journalists requests from trade media.

Results

There are publications on a regular basis In trade agricultural medias about Limagrain.

Events which are organized by Limagrain (conferences, exhibitions etc) gather big audience and are demand among professional community.