According to Vyacheslav Laishevskogo, " to order PR services, business and governments are commonly to give their preferences to the agencies that took part in NR2K. Customers need effective communications, and PR agency’s participation in NR2K is a good benchmark for a potential customer,” – the newspaper "Kommersant" says.
NR2K - is the most powerful and influential Russian rating of PR agencies, conducted since 2012. Over the past three years, the FRC agency has been a constantly ranking participant.