PR support for an ICO project by DomRaider
The Fresh Russian Communications agency was happy to provide PR support for an ICO project by DomRaider, a French start-up specializing in drop catching (i.e. obtaining available domain names the instant their previous ownership expiries). In September and October of 2017, FRC helped Domraider with an information campaign in Russian mass media. The effort resulted in over 100 publications, including 3 interviews. Domraider’s ICO was the first successful official ICO in France. Our client was greatly satisfied with the project’s ROI rating in Russia, describing it as high.