SECTION №1 — PR
10:00-10:10Ksenia Alekseeva, Managing Partner, Fresh Russian Communications
Introductory speech of the organizers. Innovation in communications: technology vs budget
10:10-10:45
Evgeniya Shanskaya , Head of PR & Production MAAS AGENCY and Yana Kharitonova, Communications Adviser MAAS AGENCY
Media Relations: the usual in new way
10:45-11:20
Ekaterina Artemieva, PR-director of Gerofarm
Technologies of corporate PR business efficiency: the budget is not a panacea
11:20-11:55
Anna Kirillova, Head of Public Relations Department, Dodidone
PR-support of the company's ICO
11:55-12:30
Dmitry Shkolnikov, journalist, communications consultant
What is wrong with traditional texts?
SECTION №2 — DIGITAL PR
14:00-14:30
Ksenia Rabinovich, head of the marketing and PR department of the "Wallet" app
The story of one column. How we created a corporate blog and did not regret it.
14:30-15:00
Timofey Butyrin, creator of BeSeed
Video Adaptation for digital. The value of creativity for the online audience.
15:00-15:30
Aleksey Zadunaisky, creative director of BCA Marketing
Augmented reality, or the unrealistic possibilities of digital marketing
15:30-16:00
Olga Tsygankova, CEO of Socialist Media
Multichannel media - media without websites
SECTION №3 — EVENT FOR PR
16:30-17:00
Anastasia Polonskaya, Press Secretary of the FinTech Association
EVENT - PR from A to Z: business event technologies and tools.
17:00-17:30
Svetlana Nikulina, Director of the Strategic Development and Marketing Department of SIAB Bank, and Maria Litvinova, Head of PR Department of SIAB Bank
Special events as an effective communication tool
17:30-18:00
Olga Streltsova, Head of Marketing Communications, DHL Express
One event for different audiences. How to get the maximum effect.
18:00-18:30
Alexandra Shevyakova, Marketing Manager, "1C-Bitrix"
How 5 employees could provide 480 partner events per year
18:30-19:00
Ksenia Alekseeva, Managing Partner, Fresh Russian Communications
The event as a tool for communication in the B2B area
The conference will be held on September 29 from 10:00 to 19:00 at the hotel “Moscow”, St. Petersburg, Alexander Nevsky Square, 2. At the end of the event, participants will be able to have dinner with speakers in non-formal environment.
The booking service is available on TimePad.ru and on the conference website www.frc-conf.com/spb2017. The cost of tickets is from 3,500 to 10,000 rubles.
The general partner of the conference is SCAN-Interfax. Official partners are B2B Journal and information portal Peterburg2.ru.
The conference is supported by Interfax, AKOS, AKAR, RAEK, Adindex.ru, PR News, PRonline, REG.RU, MAPP, NP "Russian Guild of Managers and Developers".
Конференция проходит при поддержке Интерфакс, АКОС, АКАР, РАЭК, Adindex.ru, PR News, PRonline, REG.RU, МАПП, НП «Российская гильдия управляющих и девелоперов».
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