Media Relations
We are ready to help you establish effective relationships with journalists and gain their confidence and respect
Media is the most important communication channel. It is them exactly who form public opinion upon your company. They are able to have an influence on your customers and partners’ decision-making.
Our list of PR-services includes:
- Developing a strategy of the company and brand’s positioning and media presence
- Creation of the media pool, initialization of informational grounds and publications
- Preparation of press-materials: press-releases, informational letters, press-kits, backgrounders, biographies, success stories, cases, FAQs, press statements, image interviews, expert articles
- Preparation and engineering of Q&A list
- Company’s expert &commentary strategy
- Media team-work: holding of media contests, running of Top’s column in periodicals
- Thematic, competitive and news monitoring
- Media-audit (analysis of company’s and Tops’ perception by the journalists)
- Preparation and holding of press events: briefings, press-conferences, press-lunches, presentations, press-tours
- Organizing of event’s press-centre