Fresh Russian Communications | PR WE ARE
Communication agency
Fresh Russian Communications
+7 (499) 270 60 41
from 10:00 to 19:00
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115201, Moscow, 1st Kotlyakovsky lane, 2Ac3
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    Fresh Russian Communications | PR WE ARE
    About Agency
    • About Agency
    • History
    • Team
    • Clients
    • References
    • Awards
    Services
    • PR-retainer
    • PR for B2B and B2C
    • Media Relations
    • Event Management
    • Analytics and research
    • Crisis Communications
    Case studies
    • Event Management
    • PR for B2B
    • PR for B2C
    News & Events
    • News
    • Blog
    • Events
    Contacts
      Fresh Russian Communications | PR WE ARE
      • About Agency
        • Назад
        • About Agency
        • About Agency
        • History
        • Team
        • Clients
        • References
        • Awards
      • Services
        • Назад
        • Services
        • PR-retainer
        • PR for B2B and B2C
        • Media Relations
        • Event Management
        • Analytics and research
        • Crisis Communications
      • Case studies
        • Назад
        • Case studies
        • Event Management
        • PR for B2B
        • PR for B2C
      • News & Events
        • Назад
        • News & Events
        • News
        • Blog
        • Events
      • Contacts
      • +7 (499) 270 60 41
      115201, Moscow, 1st Kotlyakovsky lane, 2Ac3
      moscow@frc-pr.com
      • Cases
      • PR for B2B
      • Tork brand communication support

      Tork brand communication support

      Поделиться
      • Tork brand communication support
      Дата
      01/14/2020
      Сайт
      www.tork.com
      Сфера
      Professional hygiene, cleaning

      From 2014 to the present, FRC has been providing comprehensive communications support in Russia and the CIS for the Tork brand, owned by Swedish company Essity (SCA until 2017). The agency is engaged in media coverage for the brand, marketing and communications research, social projects, hospitality and HoReCa projects, event organisation and PR support, marketing communications support, digital projects, work with brand ambassadors, crisis projects, etc.



      Key work areas:

      • Media relations (federal, regional, specialized – HoReCa, hospitality, food industry, healthcare, education, industrial production, commercial real estate, cleaning, etc.)
      • Marketing and communications research
      • Organizing participation of brand representatives at events, awards, contests and PR support for participation in events
      • Digital communications: comprehensive promotion of the brand and its products on social media
      • Working with brand ambassadors, influencers (B2B), opinion leaders and industry associations 
      • Crisis communications
      • Communication campaigns to introduce new products to the market
      • PR support for the “Clean Hands with Ella” and “Washing Hands with Max” training programmes for kindergartens and schools
      • Planning and running B2B media (online and print) advertising campaigns
      • Photography/video filming, video editing, layout of advertising modules and promotional banners, catalogues, booklets, brochures, and development of infographics
      • Content marketing, text translation (Russian/English/Swedish), and storytelling posts for social media
      • Speechwriting (preparation of texts for speeches by top managers, congratulations, etc.)
      • Development of product promotion proposals
      • Communications consulting

      Results

      • In over 8 years of collaboration, the agency has managed to achieve a high level of brand recognition in Russia (Tork brand recognition in Russia is the second highest in the world), effectively addressing the objectives set by Tork’s marketing team.
      • The Tork brand consistently leads in Russia in its business segment.
      • Leading brand position for Tork in media and social media in Russia over all players in the professional hygiene market.

      If you are looking for a PR agency for corporate and marketing communications projects in the professional hygiene, cleaning and clean technology segment, please contact Fresh Russian Communications. Our experience will help you achieve the required results from PR activity.


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      Our contact

      +7 (499) 270 60 41
      moscow@frc-pr.com
      115201, Moscow, 1st Kotlyakovsky lane, 2Ac3
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