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- Product PR (promotion of company products and services in target markets)
- Corporate PR (increasing brand awareness)
- PR of the company’s CEO
In 2020, Swedish engineering company SKF approached FRC to offer rotary group solutions, including bearings, seals, lubrication and condition monitoring products, as well as maintenance services. SKF’s mission is to be the leader in the bearing business.
SKF’s offices are located in over 130 countries, and there are approximately 17,000 SKF distributors worldwide. In 2019, SKF’s annual sales reached SEK 86,013,000,000 and the number of full-time employees was 43,360.
SKF set the agency a range of objectives to develop external communications. And we enthusiastically set to work!
Primary objectives
- Product PR (promotion of company products and services in target markets)
- Corporate PR (increasing brand awareness)
- PR of the company’s CEO
Results
In the first three months of cooperation alone, the agency managed to establish regular interaction between SKF and industry and business media, organising numerous commentary publications, expert articles and interviews in industry, business, print and digital media. It prepared and presented success stories with SKF’s largest customers, to the media, such as metallurgical company Severstal. Reach in the first three months of collaboration totalled 4.5 million people.
In addition, FRC developed a communication programme to fight counterfeit products on the Russian market. Substantive solutions were offered, targeting the B2B community (clients, distributors, and partners) with a creative component, which permitted a more effective communication campaign.
The head of marketing and the PR department highly appreciated the results of the agency’s work.
