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Product PR (promotion of company services on the Russian market)
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Corporate PR (increasing brand awareness)
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Creation of themed brand media (Telegram channel) and SMM support
In 2021, ECOMMPAY, an international payment provider and direct acquirer licensed by the UK Financial Services Authority contacted FRC. The company offers its customers customised payment solutions, based on data analytics. ECOMMPAY’s mission is to create an international financial institution with an IT philosophy.
ECOMMPAY has offices in 6 countries worldwide, and processes over 1 million transactions daily. It is an entire fintech ecosystem, providing services from online acquiring to B2B banking.
ECOMMPAY has a range of objectives for the agency regarding promotion in the Russian market.
Primary objectives
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Product PR (promotion of company services on the Russian market)
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Corporate PR (increasing brand awareness)
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Creation of themed brand media (Telegram channel) and SMM support
Results
In the first months of cooperation, the agency initiated publication of expert commentary and articles in the industry and business media (both digital and print). ECOMMPAY speakers’ comments were broadcast on business radio stations. The company’s official blog included client success stories and instructional articles. The total audience reach was over 100 million people per month.
FRC also created a themed Telegram channel for ECOMMPAY about business in Europe as an additional communication tool. This allowed strengthening of the company’s product PR and getting to know the audience’s interests better.