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PR & communication support for AkzoNobel projects in Russia
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Corporate PR (increasing brand awareness)
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Creation and development of the AkzoNobel social media pages
AkzoNobel is an international company producing paints and coatings, and providing various industries and consumers around the world with reliable and innovative products. The company has been operating in Russia for over 30 years.
Now AkzoNobel has 3 production sites in Russia and representatives all over the country from Kaliningrad to Vladivostok. World famous brands of industrial and decorative coatings include: Dulux, Sikkens, Pinotex, International, Interpon, Dynacoat and others.
In 2021, AkzoNobel set an objective for Fresh Russian Communications to provide PR support for the company’s activities in the Russian media and on social networks.
Primary objectives
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Communication support for AkzoNobel projects in Russia
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Corporate PR (increasing brand awareness)
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Creation and development of the AkzoNobel social media pages
Results
Since 2021, FRC has been actively covering news and events of AkzoNobel and its brands in the media. The most significant projects include: the company’s partnership with the McLaren Formula 1 team, presentation of “Colours of the Year 2022”, coverage of the company’s financial results, presentation of new company products, charity and volunteer projects, as well as projects in the field of sustainable development and ecology.