Communication support for Vileda Professional

Задача

Corporate PR (increasing brand awareness)
Product PR (promotion of products and services)
Communications research

Дата

02/08/2021

Сайт

www.vileda-professional.com

Сфера

Professional cleaning inventory

From 2018 to the present, Fresh Russian Communications has been providing communications support for the Vileda Professional brand, owned by the German Freudenberg Group. The agency’s collaboration with the company began with communications research. Over the years of cooperation, hundreds of media relations projects, and support for brand events and activities have been implemented, a brand case study was prepared, digital communications projects and video marketing projects were carried out, and much more.

Key work areas:

Media relations (federal, regional, specialized – HoReCa, hospitality, food industry, healthcare, education, industrial production, commercial real estate, cleaning, etc.)
Marketing and communications research
Organizing participation of brand representatives at events, awards, contests and PR support for participation in events
Communication campaigns to introduce new products to the market
Case study development, testimonial with clients (in text and video format)
Photo/video shooting, video editing
Content marketing
Development of product promotion proposals
Communications consulting

Results:

Increased brand awareness (Vileda Professional’s SVEP Pro product is most recognised in its segment)
The Vileda Professional brand is the leader in its segment in terms of media presence
Communication products prepared by the agency support the marketing and sales teams in their objectives

If you are looking for a PR agency for corporate and marketing communications projects in the professional hygiene, cleaning and clean technology segment, please contact Fresh Russian Communications. Our experience will help you achieve the required results from PR activity.

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