December is a month for summing up, and the field of B2B communications is no exception. At the fifth case conference “PR in the B2B sector” organized by the communication agency Fresh Russian Communications and the online magazine B2B Journal, PR and marketing specialists shared their projects and strategies of B2B PR carried out in the Russian market over the recent years.
Ksenia Alekseeva, Managing Partner of Fresh Russian Communications, presented the results of a study on the impact of the pandemic on marketing communications and PR in the B2B sector.
Yulia Mikhailova, Strategic Development Director and Head of the Media Analysis Department of Interfax, spoke about the changes in the work of media in 2020, as well as about new trends in media consumption.
Christina Bykovskaya, Spokesperson for LafargeHolcim, talked about sustainable development projects and their importance for companies’ reputation.
Marina Nikolaeva, Head of PR at SEMrush, reflected on effective reputation projects in B2B and the importance of online visibility for PR activities.
Anton Glushchenko, Marketing and Communications Specialist at Xylem, spoke about the experience of creating social value using the example of the corporate program Xylem Watermark.
Ekaterina Egorova, Head of External Communications at Schneider Electric, made a presentation about “human” communication – the importance of human touch in the B2B sector.
Daria Kertsenbaum, Corporate Communications Vice President of the ABBYY Group, reflected on the experience of hosting press events in an online format and shared recommendations for effective online conferences.
Yulia Zhidkova, Senior PR Specialist at Netwrix, spoke about building an expert's reputation as a means of promoting complex technological products in Europe.
Alexandra Kochetkova, Marketing Director at Fanuc, shared her experience of hosting successful webinars for clients and partners in the technology sector.
Olesya Sidorkina, Head of the Digital Marketing Projects department at Hilti, shared her recommendations on how to maintain communication following the brand policy but keeping up with the times.
Evgenia Dudyreva, Head of Marketing Communications at ROCKWOOL Russia, reflected on the specifics of B2B communications during the global pandemic.
180 specialists from the field of B2B communications attended the conference. Video recordings of the speakers' presentations could be viewed on the B2B Journal website.
For details, please, contact Fresh Russian Communications:
Phone: +7 499 270 60 41
E-Mail: event@frc-pr.com