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7 December in Moscow will be held the third case conference «PR in B2B»

September 17, 2018

7 December 2018 in Moscow for the third time will be held the conference «PR in B2B». Experts in PR and marketing of B2B brands will share their best cases for solving business problems via communication. Among the speakers are the representatives of DHL Express, Philips, Evotor, 3M Russia, KPMG, Siegenia Gruppe, NPF «Potok Inter», Microsoft, Ericsson etc.

In 2016-2017 more than 250 experts visited «PR in B2B» conference, that gave them new ideas and inspirations for the future projects and initiatives in marketing and B2B communication.

«In 2017 I visited the conference as a speaker and listener. My fears about the possible benefits and effectiveness were completely in vain: I got very useful experience by visiting the conference and met new people. Some of the discussed topics we took under consideration and adopted them for the particularities of our company, and others helped us to create new ideas for our own projects», - says Olga Emeliyanova, PR manager of Grundfos, the world biggest producer of pump installation.

The following topic will be discussed this year during the conference:

  • How to solve the problems of B2B business via digital technologies;
  • How to use B2C events for solving B2B problems;
  • How to use storytelling in B2B communication;
  • International technologies in PR;
  • Technology of B2B2C-selling;
  • Partner projects and collaborations in B2B;
  • Communication of complex technological products;
  • Media project in B2B: new forms;
  • Corporate innovations: how to create unique projects

And many other topics.

«It is difficult to find useful content for В2В events, but FRC team manages to do it every time. Speeches at «PR in B2B» conference meet the main criteria – usefulness and applicability. Speakers share their cases, work stories and lifehacks. There are no occasional reports and repeating speeches. The atmosphere of the conference is also worth to be mentioned, thanks to it establishes not only partnership but also friendship», - says Anna Kirillova, Chief Communications Officer of Xena Exchange Company

The third «PR in B2B» case conference will bring together more than 100 PR experts and managers of marketing communication in B2B brands and business owners. Participants of the conference will get practical skills in solution B2B business problems, will be able to ask a question to the speakers and to talk to colleagues during the breaks.

«It is a great pleasure for me to participate in the conferences, organized by Fresh Russian Communications. High level of the organization, full support at all stages — from the first call till the personal presence at the conference. Warm atmosphere, interesting reports and informative workshops», - says Evgeniya Borodacheva, Chief expert of the department of informational politics and public relations Rosseti.

The participants of the conference will be traditionally given useful pre-New Year gifts from the organizers and partners of the conference that will continue to give inspiration and cheer them up during the next year.

The conference will be held from 10:00 till 19:00 at the hotel «Alfa»: Moscow, Izmailovskoe shosse 71, building А.

Tickets can be booked on the conference website https://b2b.frc-conf.com and https://frc-conf.timepad.ru/event/781060.

Tickets price – from 8 000 till 15 000 rubles. There is a discount on tickets till 15 October. There are only 100 tickets in the public sale.

Contacts of the organizers:

+7 499 270 60 41

b2b@frc-conf.com

Facebook’s event page: https://www.facebook.com/events/265396407611123

About the conference:

«PR in B2B» – is an annual case conference for PR experts, who are working with B2B brands. The conference has been held since 2016 and annually brings together more than 100 experts, occupied in B2B communication and marketing. The conference is organized by Fresh Russian Communications (FRC), specialized in B2B communications and sectorial internet-magazine about communications in B2B business B2B Journal (project of FRC): www.frc-pr.com, www.b2b-journal.ru.