+7 (499) 270 60 41, +7 (499) 391 86 85

moscow@frc-pr.com (Moscow), spb@frc-pr.com (St. Petersburg)

1. General Information
Company Name*

Year of Foundation*
Market Position
Company Line*

Contact Person*

Contact Phone Number*


Official Site*

2. Brand Positioning
Target Audience

целевая аудитория

Product Competitive Advantage

Main Benefit Your Company Offers

Benefit Reason

Brand History

3. Information Upon Products/Services
Products/Services’ Names

Product’s Life Cycle Stage*
Customers’ Behaviour

Competitive Advantages

Products’/Services’ Price Level*
4. Target Audience
Family Dimension
Level of Income
Line of Work
Business Field

Target Audience Motivation

5. Information Upon Competitors
Competitors’ Names

The Most Threatening Competitor

The Strongest Competitor Characteristics

The Weakest Competitor Characteristics

Approximate Competitor’s PR-budget

6. Company Goals

Your Company Marketing Goals for the Next 1-3 Years

7. Information Upon Previous PR-Activities
Company Slogan or Motto

What kind of PR-activities has been lead this year?

Approximate PR-Budget

What is the efficacy grade of your previous PR-campaigns?

8. Future PR-Activities’ Aims and Objectives

PR-Agency Aims and Objectives*

PR-Services of Prime Interest*
Approximate PR-Campaign Budget*
When Is the PR-Promotion Start Being Held?*

Additional Information/Recommendations


* - required field

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